Your privacy
Cookie policy
Which cookies and browser storage 2search uses, why, how long they last, and how to change your cookie choices at any time.
Your choices
Essential cookies are always on because the site needs them. In India, the EU, the UK and Switzerland, everything else stays off until you say yes. In other countries, analytics and ads cookies start on, and you can switch them off here at any time. Changing your mind is as easy as making the first choice.
If your browser sends a Global Privacy Control (GPC) signal, we treat it as a "no" to personalised ads, automatically.
What cookies are
Cookies are small text files a website saves in your browser. Similar tools — like local storage — do the same job. Some are set by us ("first-party"), and some by other companies such as Google ("third-party").
What we use
Essential (always on)
| Name | Set by | What it does | How long |
|---|---|---|---|
2s_consent |
2search | Remembers your cookie choices | 12 months |
theme (local storage) |
2search | Remembers light or dark mode | Until you clear it |
2s-mode (local storage) |
2search | Remembers Search or Answer mode on the home page | Until you clear it |
Analytics (only with your OK, or until you opt out)
| Name | Set by | What it does | How long |
|---|---|---|---|
_ga |
Google Analytics | Tells visits apart so we can count readers | 2 years |
_ga_<id> |
Google Analytics | Keeps track of a visit session | 2 years |
When analytics is off, Google Analytics may still receive basic signals without cookies (no IDs are stored in your browser), as part of Google Consent Mode.
Advertising (Google AdSense)
| Name | Set by | What it does | How long |
|---|---|---|---|
__gads, __gpi |
Google AdSense | Shows ads, limits how often you see the same ad, measures ad performance | Up to 13 months |
__eoi |
Google AdSense | Helps detect ad fraud and measure ads | 6 months |
IDE, DSID (on doubleclick.net) |
Personalised ads based on your interests | Up to 13 months | |
FCCDCF, FCNEC |
Google consent message | Stores your ad choices in the EU, UK and Switzerland | Up to 13 months |
If you turn off personalised ads, you'll still see ads — they'll just be based on the page you're reading, not your interests. Google may still use cookies needed to stop fraud and limit ad repeats.
Google and its partners decide which cookies their ads use, and the list can change. See how Google uses cookies and Google's ad partners.
Controlling cookies in your browser
You can also block or delete cookies in your browser settings:
Blocking all cookies may stop parts of the site from remembering your choices. To turn off personalised Google ads everywhere, use My Ad Center.
Changes
We'll update this list when we add or remove cookies. When the change matters, we'll ask for your choice again.
Questions? Email privacy@2search.in. See also our privacy policy.
Still have a question? Email contact@2search.in or see all ways to reach us.