Advertising policy

#How 2search is funded

2search is free to read. We pay for research, writing and hosting by showing ads from Google AdSense.

#How we keep ads separate

• Every ad is labelled "Advertisement".
• Ads sit in fixed spaces between sections, never inside a sentence, table or step.
• Advertisers don't choose our topics, see articles before they're published, or change what we say.
• We don't show ads on the home page or search results. On calculator pages, ads sit below the calculator, never next to its buttons or results.

#What we never do

• No paid articles or sponsored rankings. Nobody can pay to be listed, reviewed or ranked.
• No hidden affiliate links. We don't currently earn commission from links. If that ever changes, the page will say so clearly at the top, as India's ASCI guidelines and the US FTC require.
• No ads that pretend to be content, like fake download buttons placed to trick you.

#Personalised and non-personalised ads

With your consent (or until you opt out, depending on where you live), Google may show ads based on your interests. If you say no, you'll still see ads, but they'll be based on the page you're reading. Change this any time in cookie settings or on your privacy choices.

#Report a bad ad

Saw an ad that looks like a scam or breaks the rules? Note the page and what the ad showed, and email contact@2search.in. You can also report it to Google using the AdChoices icon on the ad.